Housing complexes get snazzy

At a time when buyers are waiting for real estate chandigarh prices to fall further, developers are devising new ways to attract them. Developers in the Chandigarh neighbourhood of Mohali and Zirakpur are projecting additional features like shopping malls, golf courses and sports academies in their residential projects.

The Ansal API Golf Links in Mohali boasts of a "multi-usage" mall. "We have a multi-usage mall with a multiplex cinema and a hotel of international standards," said vice--president, Marketing and Corporate Communication, Ansal API, Kunal Banerji. And why a mall in a township? Banerji answered, "It is for the convenience of the customer."

Another example is Chadha Group's West End Estate, also coming up in Mohali. The Group recently had announced developing the West End Estate on the patterns of a sports village. In a recent press conference, group's director Manpreet Singh Chadha had stated, "The world-class sports facilities available at the West End Estate will be exclusively available to residents of the township only. It will enhance the sporting skills of budding athletes to the residents living within the estate."

It is not just international standard malls and sports academies that are being used to carve out a niche in the buyer's mind, the glamour of Bollywood stars is also being put in use for the purpose.

The Bollywood Heights coming in Peer Mashala area of Zirakpur is an example, offering the ordinary people the chance to live with the stars. Sanjay Sharma of Bollywood Heights said, "Actors like Ajay Devgan, Amisha Patel, Isha Kopikar and others are coming to Bollywood Heights. This will add glamour to the project."

Others are projecting their NRI clientele to attract customers.

Source://expressindia.com