Jaayadaad plans 600 retail shops at home, abroad

Real estate marketing company Jayadaad.com has plans to redefine realty in the country. It will spend Rs 120 crore over the next two years on a chain of 600 retail outlets across the country and overseas. The company plans to launch 20 such outlets in Punjab and Chandigarh as part of its focus on northern India.

Jayadaad.com has already identified 20 franchisees for this in the region. By June, the company plans to open outlets in Mohali, Panchkula and Chandigarh. Tie-up talks are at an advanced stage for retail outlets in Gurgaon, Hisar and Faridabad, too, according to company spokesman.

He said the company had already spent Rs 30 crore on retail expansion and that, another Rs 90 crore would be invested over the next two-years. "At present, we are the sole marketers of the Nitishree and Hansmukhi projects in Punjab and we are about to launch other projects worth Rs 2,000 crore from Jalandhar and nearby areas. We are targeting at least Rs 5,000 crore worth of projects from this state in the near future," he added.

One of the pioneers of franchising and branding in Indian realty, the company aims to have pan-Indian presence in the real sense of the term. "In the next two years, every district in India would have a company's outlet and our endeavor is to be present in 28 overseas destinations that have the NRI diaspora," the spokesman said."The company is sure to achieve a target of property deals worth Rs 1,200 crore in the first six-months of the current financial year," he said. The company has established an elaborate network of 50,000 dealers and 3,000 realty advisers across the country.

Resource://financialexpress.com